Marketing and advertising culture have a profound impact on the shape and direction of society. Beyond helping people figure out what to buy, advertising creates a vision for our individual and collective futures. It’s all too easy for businesses and advertisers to get lost in the numbers, to try to achieve more, sell more, but we have a responsibility to consider how we are impacting society in what we are selling, how we are selling it, and where we are selling it.
My marketing company, Sea Iris, is an experiment in mindful marketing. Read more at our website, and follow on social media to join the experiment.